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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Mark Boulton Design and the CERN web team at the UBelly Awards last year</image:caption>
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      <image:title>Writing - In memory of a tree I once climbed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - In memory of a tree I once climbed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Our paperback legacy</image:caption>
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      <image:title>Writing - The danger of the big research reveal - Make it stand out</image:title>
      <image:caption>The Research Graveyard</image:caption>
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      <image:title>Writing - Researching the research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Bungee swinging daughter number 1</image:caption>
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      <image:caption>Tree climbing daughter number 2</image:caption>
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      <image:caption>Double sided log burner</image:caption>
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      <image:title>Writing - We’re humans not robots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - The Research Funnel - iteration 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Ideas through insights - Make it stand out</image:title>
      <image:caption>Research Funnel</image:caption>
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      <image:title>Writing - Accidental Publishers - Make it stand out</image:title>
      <image:caption>Five Simple Steps Library</image:caption>
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      <image:title>Writing - Joining the dots between customer segments and personas - Make it stand out</image:title>
      <image:caption>Contextual layers within a B2B persona</image:caption>
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      <image:title>Writing - Joining the dots between customer segments and personas - Make it stand out</image:title>
      <image:caption>Photo credit: s-cphoto/iStock / Getty Images</image:caption>
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      <image:title>Writing - Do I DIY - Make it stand out</image:title>
      <image:caption>Photo credit: stock_colors/iStock / Getty Images</image:caption>
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    <image:image>
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      <image:title>Writing - Do I DIY - Make it stand out</image:title>
      <image:caption>Research Funnel</image:caption>
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      <image:caption>Photo credit: AzriSuratmin/iStock / Getty Images</image:caption>
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      <image:title>Writing - Research methods for discovery - Make it stand out</image:title>
      <image:caption>Photo by Choreograph/iStock / Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/4563782b-00bc-4c62-87de-41bfe50b6a5a/Design+diamond.jpg</image:loc>
      <image:title>Writing - Research methods for discovery - Make it stand out</image:title>
      <image:caption>Jane Austin’s double diamond</image:caption>
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  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/repost-of-the-research-funnel</loc>
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    <lastmod>2023-10-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/cc595513-51a4-4150-b363-44d83966300e/research-funnel-detail-v2.jpg</image:loc>
      <image:title>Writing - Repost of The Research Funnel - Make it stand out</image:title>
      <image:caption>The Research Funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/4563782b-00bc-4c62-87de-41bfe50b6a5a/Design+diamond.jpg</image:loc>
      <image:title>Writing - Repost of The Research Funnel - Make it stand out</image:title>
      <image:caption>Jane Austin’s Double Diamond</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/researchers-are-the-ux-glue</loc>
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      <image:title>Writing - Researchers are the UX glue - Make it stand out</image:title>
      <image:caption>Photo credit: iStock</image:caption>
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  <url>
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    <lastmod>2023-10-12</lastmod>
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      <image:title>Writing - Making room for my happy voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.emmaboulton.co.uk/writing/working-with-the-research-funnel</loc>
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    <lastmod>2023-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/1696613370740-849280FEKYKLEGMGGZ39/research-funnel-detail-v2.png</image:loc>
      <image:title>Writing - Working with the research funnel - Make it stand out</image:title>
      <image:caption>The Research Funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/266e48a9-723c-40db-94b4-8a6603aeef60/screen-shot-2018-03-19-at-17.15.31.png</image:loc>
      <image:title>Writing - Working with the research funnel - Make it stand out</image:title>
      <image:caption>Example discussion guide</image:caption>
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  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/what-is-research-ops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/537085c9-fc0d-477a-b9ee-9c4aa30127aa/Screenshot+2023-10-12+at+12.38.00.png</image:loc>
      <image:title>Writing - What is Research Ops? - Make it stand out</image:title>
      <image:caption>Talking about Research Ops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/viiniixzpjx5rigf1g7rnnz7ntki9u</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/leading-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/what-i-have-learnt-in-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/09f18aed-234d-4a7d-a373-dcea1091e56f/ux-brighton-8.jpg</image:loc>
      <image:title>Writing - What I have learnt in 2018 - Make it stand out</image:title>
      <image:caption>Speaking at UX Brighton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/maturing-user-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/88011eb3-4d44-4980-a7ec-c17970b16e98/screen-shot-2019-02-13-at-21.18.47.png</image:loc>
      <image:title>Writing - Maturing User Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/case-study-how-i-helped-firefly-learning-recruit-a-new-user-researcher</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/7f14a39d-791d-4e6c-ac1b-4ccdd61acf66/Screenshot+2023-10-12+at+14.09.34.png</image:loc>
      <image:title>Writing - Case Study: How I helped Firefly Learning recruit a new User Researcher - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/i-m-joining-facebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/81d66a35-0880-48b8-8eca-2c9313ba489e/facebook.jpg</image:loc>
      <image:title>Writing - I’m joining Facebook - Make it stand out</image:title>
      <image:caption>Living the remote working dream</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/off-boarding-gracefully-setting-your-team-up-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/682220d0-5b02-4e36-bcc0-5b18297138a7/screenshot-2021-11-02-at-21.13.48.png</image:loc>
      <image:title>Writing - Off-boarding gracefully - setting your team up for success - Make it stand out</image:title>
      <image:caption>My final Slack message</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/333343c4-68d8-4974-aba2-00afdda27b05/screenshot-2021-11-02-at-21.34.48.png</image:loc>
      <image:title>Writing - Off-boarding gracefully - setting your team up for success - Make it stand out</image:title>
      <image:caption>Hand over notes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/so-long-and-thanks-for-all-the-fish-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/06440672-6012-4259-937d-b85eb6797e48/Badge+post.jpeg</image:loc>
      <image:title>Writing - So long and thanks for all the fish!  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/creating-impact-with-research-ops-leveraging-the-power-of-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/0ab67b16-b357-4ee8-9a04-fc444e1a3591/Screenshot+2023-06-01+at+15.30.57.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>The Eight Pillars of User Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/8a60ebf6-4f32-4bbc-83c1-a7cd6dfb3919/Screenshot+2023-06-01+at+15.08.54.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Which way do I turn?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/1347eaf6-91df-4334-b455-5cbcbf0f79e4/Screenshot+2023-10-24+at+12.27.44.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/b0daa101-e5a5-49be-a9dc-af566e5b14ab/Screenshot+2023-06-01+at+15.30.48.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Research teams and Research Ops at Meta</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/489a7d4e-c842-4f73-843f-39a86369692e/Screenshot+2023-06-01+at+15.44.09.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>When to embed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/3eed756a-31ad-4302-a035-7767eaa1f8a9/Screenshot+2023-06-01+at+14.57.09.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Carrying the heavy load of Research Operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/ad29dbb2-530b-420a-96e1-af56b9db9da8/Screenshot+2023-06-01+at+15.43.59.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>When to centralise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/494bbaa2-b94f-4fb0-806a-6da6924ea0b1/Screenshot+2023-10-24+at+12.27.00.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Supporting the Eight Pillars through the community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/e671ede1-75f1-479c-974e-4a8106fd3f12/Screenshot+2023-06-01+at+15.23.16.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Work Life balance? What’s that?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/45787d43-8c06-48eb-911f-34bbb90ffd79/Screenshot+2023-06-01+at+15.55.24.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Put on your own oxygen mask first</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/c779ad9b-813e-4f5f-9008-37a1fb63b2db/Screenshot+2023-06-01+at+15.24.39.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>The ReOps community logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/0876cc25-2b10-4efe-871b-6fa9a5e808b6/Screenshot+2023-06-01+at+15.10.42.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Communities — helping researchers to learn and grow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/42f18ecc-8ea1-4996-a375-aa8354a68c2c/Screenshot+2023-10-24+at+12.10.15.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>The Eight Pillars of User Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/132ee74b-2eb7-4921-981a-ec9b67a71029/Screenshot+2023-06-01+at+15.02.10.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>We love Research Communities!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/4aba11af-b433-47cd-8760-aed1e9098804/Screenshot+2023-06-01+at+15.20.11.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Creating a Research Ops layer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/f546d959-d3e6-49fc-b77f-f78f8df21ef7/Screenshot+2023-06-01+at+15.30.41.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Research teams at different companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/13ad6363-af08-452b-add6-50bc3ada8574/Screenshot+2023-06-01+at+15.30.57.png</image:loc>
      <image:title>Writing - Creating impact with Research Ops — leveraging the power of communities - Make it stand out</image:title>
      <image:caption>Research Ops at Meta</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/guiding-your-team-strategy-with-user-research-principles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/d57f7112-7a79-4314-b45a-2d8feb45d611/Screenshot+2023-10-24+at+12.34.15.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>The Eight Pillars of User Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/29b10267-4e90-4159-a0fe-20f400bb58d3/Screenshot+2023-10-24+at+12.35.28.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/721cbf52-b9c3-4aaf-a48f-f543ace78d45/Screenshot+2023-10-24+at+12.37.25.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Our very own superhero, Research Ops Rea!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/0b80a014-23fa-4074-aa29-c30dd294aefe/Screenshot+2023-10-24+at+12.34.38.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/80c47f14-5326-4f94-b8fd-355d4e976891/Screenshot+2023-10-24+at+12.34.56.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Research Operations is hard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/48cfcba5-593d-4619-9499-2e72f92f95e8/Screenshot+2023-10-24+at+12.39.37.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>dscout’s User Research Maturity Model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/116297e6-218f-47b5-afe7-689c7e6572c7/Screenshot+2023-10-24+at+12.34.21.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/37638585-7462-4439-8ba3-ef441af7d4e2/Screenshot+2023-10-24+at+12.34.28.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Babylon Health User Research when I arrived</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/386c3234-ab09-4546-ab4f-4717f297ea94/Screenshot+2023-10-24+at+12.35.20.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/3f60d54b-9da6-4d33-8e00-603808ee4426/Screenshot+2023-10-24+at+12.34.47.png</image:loc>
      <image:title>Writing - Guiding your team strategy with User Research Principles - Make it stand out</image:title>
      <image:caption>Babylon Health User Research after I arrived</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/experiments-in-remote-design-leadership-month-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/c229ce01-90da-430e-bf10-4d024d4fa118/Screenshot+2023-10-24+at+16.22.51.png</image:loc>
      <image:title>Writing - Experiments in Remote Design Leadership — Month 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/experiments-in-remote-design-leadership-month-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/e5695e41-f050-4cf5-86eb-3f92acff2a59/Screenshot+2023-10-24+at+16.34.45.png</image:loc>
      <image:title>Writing - Experiments in Remote Design Leadership — Month 2 - Make it stand out</image:title>
      <image:caption>In the jungle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/a-decade-in-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/47db56d9-ba7a-46d1-85ff-87a33b1100aa/Screenshot+2023-10-24+at+18.09.16.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>New South Wales, Australia, October 2009 with my eldest daughter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/a094a085-3dc3-4467-9f36-45daed129a61/Screenshot+2023-10-24+at+18.03.25.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>2011–2014 best nine — the early years of our children’s lives and the Five Simple Steps/Mark Boulton Design days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/3d7af6e1-365b-4025-b38b-3b64e4d35448/Screenshot+2023-10-24+at+18.08.44.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>Writing reflections on a decade in UX — thanks to Faculty Co for the accessories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/449ef23e-3ace-4141-a861-33efa7551e57/Screenshot+2023-10-24+at+18.07.53.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/d411b1d7-73e2-4f6a-91f6-3cbd272b75be/Screenshot+2023-10-24+at+18.04.43.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>2015–2017 best nine — the Monotype years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650c578749bb6e16dbd650ea/01fe4ecd-c2bf-43b8-bfe7-8fdda8e8bade/Screenshot+2023-10-24+at+18.06.21.png</image:loc>
      <image:title>Writing - A decade in UX - Make it stand out</image:title>
      <image:caption>2018 and 2019 best nine — the freelance years</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmaboulton.co.uk/writing/experiments-in-remote-design-leadership-month-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
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